Splash Year End: A Year in Sound 🎶

This year on Splash was loud, joyful, collaborative, and truly global. And it’s all thanks to you.

Before we dive in, here’s the big-picture view of what our community accomplished together:

✨ This Year on Splash

Plays that could carry you around the Earth nearly nineteen times

A community spanning 191 countries, connecting creators and listeners across the planet

And that’s just the beginning.

Now let’s zoom in.

Days of Sound, Start to Finish 🎧

This year, you created enough content to fill nine straight days of continuous listening, from the very first play to the final fade-out. Press play on a Monday morning, keep it rolling through the week, and you’d still be listening well into the following one.

Silence didn’t stand much of a chance this year, and we wouldn’t have it any other way.

Plays That Went the Distance ▶️

You didn’t just create, you showed up for each other. In a big way.

Over 750 million plays. That’s right.

Your mixes were played so often that:

• If every listen were a step, you’d circle the Earth nearly nineteen times without stopping
• If each play were a heartbeat, the rhythm would stretch on for decades, steady and uninterrupted
• If each one lasted a single second, the listening would trace back to a time before streaming was even what it is today
  
  

From quick replays, to Roblox jam sessions, to sharing on repeat, every press of play was a small vote of confidence. Proof that what you made mattered to someone else.

A Truly Global Sound 🌍

Splash didn’t just grow this year, it went fully planetary.

Creators and listeners showed up from 191 countries, which is nearly every country on Earth hitting play. That’s more countries than most international organizations represent, and enough cultural crossover to fill a passport with stamps (and a few extra pages).

From late-night headphones to shared speakers, from solo moments to collective listening, your mixes became part of daily life all around the world. Individual moments of creativity turned into a global exchange of sound, style, and inspiration.

Splash x Roblox: A Massive Playground 🎮🎵

This year, Splash didn’t just live in headphones, it lived inside a game.

45 million unique players jumped into Splash Skate & Music on Roblox.

That’s:

• More people than the population of California
• Enough players to fill every seat in every NFL stadium… over 500 times
• A creative crowd so big that if everyone lined up to play, the line would wrap around the Earth multiple times

Inside the game, music wasn’t just something you heard, it was something you played, skated through, and shared in real time.

We also welcomed 5 artists into the Splash community through in-game activations, including friends like Phantoms, Baby Jane, and Vandelux bringing artist worlds directly to players where creativity already lives.

Along the way, we:

• Gave away 50,000 pieces of exclusive artist UGC
• Drove nearly 12 Million total plays on artists’ music through gameplay, discovery, and shared moments

Music met movement. Fans became creators. And Roblox became one of the loudest rooms in the Splash universe.

From Splash to wemixed 🎛️

This year also marked the rise of something new.

So many of you shared, flipped, and built on each other’s ideas that we discovered something important:
you don’t create alone - you create together.

That’s how the wemix was born.

On wemixed.com, we launched:

• More than 100 artist sounds for fans to mix with, from Grammy winner RAC to community creators like Mellow and ColSeth
  Sounds spanning 32 genres, including Electronic, K-pop, Lofi, Pop, and R&B

A wemix isn’t just a remix. It’s a living thread of creativity, where one idea sparks another, and music grows by being shared.

More Than Music 💫

What made this year special wasn’t just the scale, it was the spirit.

You didn’t just make music.
You collaborated.
You experimented.
You built a space where creativity multiplies when it’s shared.

As we wrap up the year, we’re endlessly grateful for the energy, curiosity, and heart you bring to Splash, and now wemixed.com.

We can’t wait to see (and hear) what you create together next.

Here’s to another year of WEMIXING, discovering, and pressing play together.